MONTEVIDEO, URUGUAY – What you are looking at here is a) a seminaked stunning blonde in transparent lingerie, b) a great ad for the new Axe Day and Night, c) the best use of SMS technology yet, or d) all of the above.
It is pretty simple and absolutely brilliant: To launch a new deodorant in Uruguay, the Lowe Ginkgo agency in Montevideo created an incomplete ad. The ad showed a purrty neekeed girl in a suggestive pose. It didn’t, however, show any of her naughty bits. Instead, it came with blank spaces and the following text:
The message made a server to send a multimedia message to your cellphone with the rest of the ad, so you could admire the complete image.
The Mad Men would be proud.
Courtesy Gizmodo.com
