Naked Media: Eva Mendes is Seriously Hot

NEW YORK, NEW YORK– Step aside, Brooke Shields. There’s a new controversial Calvin Klein girl.

A Calvin Klein perfume ad featuring actress Eva Mendes has been banned by U.S. networks for its racy content.

The “We Own the Night” star caresses herself, rolls around in a rumpled bed and – oops! – flashes a nipple in the 30-second TV spot for Secret Obsession.

“Between love and madness lies obsession,” Mendes, 34, whispers huskily in the commercial. “Love … madness. It’s my secret.”

The ban “is not entirely a surprise for the U.S. market,” Tom Murry, president and chief operating officer of Calvin Klein, Inc., said in a statement to the Daily News.

“We believe the commercial is exceptional and hits the mark for Secret Obsession. …We are anticipating a very successful global launch.”

The attention surrounding the ad “just reinforces our belief in the campaign, which has really struck a chord with consumers and in true Calvin Klein fashion, sparks controversy,” said Catherine Walsh, vice president of American Fragrances, Coty Prestige, which produces the perfume.

An edited version of the ad will run stateside on cable TV. The original will run abroad.

Calvin Klein seems far from upset about the ban: The ad is posted on their Web site with the title, “banned TV commercial.”

The company has a history of pushing the envelope with its advertisements.

A series of ads for the brand featuring young models in suggestive poses launched a 1995 probe by the Federal Bureau of Investigation into whether the ads could be considered child pornography.

In 1980, a teenage Brooke Shields drew negative attention for her suggestive Calvin Klein Jeans ads. “You want to know what comes between me and my Calvins? Nothing,” she said in the commercial.

Mendes also currently appears in seductive ads for Calvin Klein underwear.

Check out the banned ad below and at Calvin Klein’s Web site.

Calvin Klein – Sexy Eva Mendes Video Www.celebstar.us – Click here for this week’s top video clips

Courtesy of the New York Daily News